XCSP 10017 - Foundations of Social Media for Business

Professional and Continuing Studies

Course description

Learn to leverage the power of digital word-of-mouth networks by strategically using the tools and functions of popular social media platforms to meet marketing goals. Employ content strategies to efficiently create engaging content for audiences while using risk mitigation and crisis management tactics to address social media challenges.

Applies towards:

Marketing and Event Skills Certificate of Completion : Required courses
Marketing and Managing Events Extension Certificate : Required courses
Marketing and Strategic Communications Extension Certificate : Required courses
Social Media for Business Certificate of Completion : Required courses

XCSP 10017 - Foundations of Social Media for Business

Course description

Applies towards:

Faculty of Continuing Education

Professional and Continuing Studies

Occupational Programs

Academic Upgrading

Mount Royal Conservatory

Transitional Vocational Program