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A social media manager discusses a strategy with a colleague



4 required courses (54 hours)


Classroom, Online | Learn more


Complete in 4 months, or up to 3 years

Social media enables organizations and brands to communicate with customers, share content and create online communities in order to meet marketing and business goals.

Become an active, collaborative social media contributor, and drive results in line with your business objectives with our Social Media for Business courses. Whether you’re an entrepreneur looking to grow your online presence or are responsible for managing social media accounts in your organization, the skills and knowledge you gain will help you create conversations with your target audience. Establish a foundation for success through the principles of social media, the fundamentals of branding and building online communities.

Create a practical and effective social media strategy, supported by objectives, target market profiles, engagement maps and content development frameworks. Explore current case studies to increase your knowledge. Acquire advanced, in-demand digital marketing skills to build an online community using social media content.

Learn to locate, manipulate and analyze data using social media channels. Create effective, targeted and cost-effective digital marketing content aligned with broader business goals across a range of social platforms. Gain practical experience using Google Analytics so you can objectively measure and demonstrate the performance and value of your online marketing efforts.


Highlights and benefits

Earn a recognized credential | Enhance your career prospects

Become career-ready | Prepare for a career as a social media strategist, coordinator or manager

Real-world knowledge | Learn from experienced industry professionals

Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere


Interested in adding to your digital communication and marketing skills?

Social media professionals can benefit from broader digital media and marketing knowledge. Consider our Digital Media Marketing Extension Certificate or our Marketing and Strategic Communications Extension Certificate to gain the skills, tools and techniques to market effectively.

View courses


Course schedule by semester

(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
Foundations of Social Media for Business CL ON ON
Social Media Strategy CL ON ON
Online Community Engagement CL ON  
Digital Marketing Measurement CL   ON



BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum

This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.



Additional Details


Minimum required

4 Course(s)

Complete the four required courses to earn your certificate of completion.

Courses in this certificate can be taken in any order.

Funding opportunities

This program qualifies for the Canada-Alberta Job Grant and other funding opportunities. Learn more.

Connect with us

Have a question about our programs or need help with course registration? Call or email us:

403.440.6875 or 1.866.775.2673



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