4 required courses (54 hours)
Classroom, Online | Learn more
Complete in 4 months, or up to 3 years
Social media enables organizations and brands to communicate with customers, share content and create online communities in order to meet marketing and business goals.
Become an active, collaborative social media contributor, and drive results in line with your business objectives with our Social Media for Business courses. Whether you’re an entrepreneur looking to grow your online presence or are responsible for managing social media accounts in your organization, the skills and knowledge you gain will help you create conversations with your target audience. Establish a foundation for success through the principles of social media, the fundamentals of branding and building online communities.
Create a practical and effective social media strategy, supported by objectives, target market profiles, engagement maps and content development frameworks. Explore current case studies to increase your knowledge. Acquire advanced, in-demand digital marketing skills to build an online community using social media content.
Learn to locate, manipulate and analyze data using social media channels. Create effective, targeted and cost-effective digital marketing content aligned with broader business goals across a range of social platforms. Gain practical experience using Google Analytics so you can objectively measure and demonstrate the performance and value of your online marketing efforts.
Highlights and benefits
Earn a recognized credential | Enhance your career prospects
Become career-ready | Prepare for a career as a social media strategist, coordinator or manager
Real-world knowledge | Learn from experienced industry professionals
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Interested in adding to your digital communication and marketing skills?
Social media professionals can benefit from broader digital media and marketing knowledge. Consider our Digital Media Marketing Extension Certificate or our Marketing and Strategic Communications Extension Certificate to gain the skills, tools and techniques to market effectively.View courses
Course schedule by semester
(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
|Foundations of Social Media for Business||CL||ON||ON|
|Social Media Strategy||CL||ON|
|Online Community Engagement||CL||ON|
|Digital Marketing Measurement||CL||ON|
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.