Course description

Learn to locate, manipulate and analyze data using popular social media channels — such as Facebook, Instagram and Twitter — to enable effective, targeted and cost-effective digital marketing aligned with broader business goals. You will gain practical experience using Google Analytics to objectively measure the performance of online marketing efforts, including important indicators such as awareness, attention, reach and influence.
Select a section to register
Section title
Digital Marketing Measurement
ON - Online
Feb 27, 2023 to Mar 26, 2023
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXSO non-credit $449.00
Drop Request Deadline
Feb 23, 2023
Transfer Request Deadline
Feb 23, 2023
Section Notes
Review your Student Information site for required course information: mru.ca/cestudent. 
For questions about your course, please contact cebusiness@mtroyal.ca or 403.440.6861/1.888.392.3655 (toll free).  
Course materials will be available on the D2L site 3 days prior to the course start date. Your instructor will be available on the course start date.
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