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Course description

Design social media strategies that attract the right audience, build trust and prompt action. 
Connect your ideal target markets with long-term marketing objectives by using advanced audience profiling, setting intelligent social media objectives, choosing the best social channels and producing compelling, shareable content.

Learner outcomes

Upon completion of this course, students will be able to

  • design advanced target audience profiles that focus on behaviours and activation.
  • develop a set of social media objectives that contribute to organizational goals.
  • identify the ideal social media mix.
  • create an engagement map (marketing funnel).
  • select relevant metrics to gauge performance.
  • produce engaging content to establish leadership and generate leads.

Applies towards:

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Select a section to register
Section title
Social Media Strategy
Type
ON - Online
Dates
Oct 06, 2025 to Nov 02, 2025
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online  
Course Fee(s)
TXSO non-credit $459.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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