3 required courses (42 hours)
Classroom, Online | Learn more
Complete in 4 months, or up to 3 years
Courses start at $305
Marketing is the process of advertising, promoting, communicating, selling and distributing a product to a customer. Event management involves managing, organizing, promoting and executing events of all sizes.
This short, practical certificate program provides an introduction to event planning as well as foundational courses in strategic marketing and social media. Get hands-on training to quickly support your organization’s marketing and event planning efforts while boosting your career prospects.
Explore the art and science of event management as you gain an overview of the event industry and its associations and designations. Discuss various types of events, the five-phase approach to event planning and the core competencies of event planners.
Gain foundational knowledge on how to leverage the power of social media to market your organization and event. Explore case studies and gain new tools and templates to build your skills in areas such as branding, content marketing and integrated marketing communications.
Highlights and benefits
Earn a recognized credential | Enhance your career prospects
Become career-ready | Prepare for a career as a marketing events strategist, coordinator or manager
Real-world knowledge | Learn from experienced industry professionals
Gain hands-on experience | Demonstrate workplace competencies to potential employers
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Course schedule by semester
(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
|Introduction to Event Planning||•||•||•|
|Foundations of Social Media for Business||•||•||•|
|Marketing and Strategic Communications||•||•||•|
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.