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A vibrant image capturing a young woman leading a lively discussion with a diverse group of individuals in a brightly lit and sun-drenched room. The woman is seen passionately explaining an event plan, while the group attentively listens, displaying genuine interest and enthusiasm. Their engaged and joyful expressions reflect a positive atmosphere, fostering collaboration and excitement.



4 required courses (64.5 hours)


Online | Learn more


Complete in 4 months, or up to 3 years

Enhance your career prospects and effectively support your organization's marketing and event management efforts with our Marketing and Managing Events Extension Certificate. This comprehensive program offers hands-on training in strategic marketing, social media, event planning, and project management, equipping you with the skills and knowledge to excel in these fields.

By combining the five-phase approach to event planning with the core competencies of event managers, you'll learn how to successfully manage and execute engaging events of all sizes. Additionally, you'll gain vital project management skills to ensure project objectives are met within specific constraints, such as time and budget.

Discover the power of social media and word-of-mouth marketing as effective tools for promoting your organization. Our program draws on the experience of industry experts, providing you with valuable insights and practical techniques to enhance your event promotion, and integrated marketing communications tactics.

Enroll in our Marketing and Managing Events Extension Certificate program today to gain valuable expertise and propel your career forward. Boost your organization's marketing efforts and become a proficient event manager, leveraging the latest tools, templates, and strategies to achieve success.


Highlights and benefits

Earn a recognized credential | Enhance your career prospects

Become career-ready | Prepare for a career as a marketing events strategist, coordinator or manager

Real-world knowledge | Learn from experienced industry professionals

Gain hands-on experience | Demonstrate workplace competencies to potential employers

Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere


Course schedule by semester

(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
Introduction to Event Planning ON ON ON
Event Marketing ON ON ON
Foundations of Social Media for Business CL ON ON
Foundations of Project Management CL CL CL



BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum

This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.



Additional Details


Minimum required

4 Course(s)

Complete four required courses to earn your extension certificate.

Courses in this certificate can be taken in any order.

Funding opportunities

This program qualifies for the Canada-Alberta Job Grant and other funding opportunities. Learn more.

Connect with us

Have a question about our programs or need help with course registration? Call or email us:

403.440.6875 or 1.866.775.2673



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