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Course description

Learn about the methods, tools and techniques used to evaluate and measure the impact of public relations programs on achieving business and organizational goals. You will examine the application of analytics and the use of big data and artificial intelligence for public relations, as well as critical thinking for measurement and evaluation.
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Section title
Communication Research, Evaluation and Analytics
Section Schedule
Jul 19, 2024 to Jul 27, 2024
Type
ON - Online
Days
F
Time
9:00AM to 5:00PM
Dates
Jul 19, 2024
Type
ON - Online
Days
Sa
Time
9:00AM to 5:00PM
Dates
Jul 20, 2024 to Jul 27, 2024
Schedule and Location
View Details
Contact Hours
21.0
Location
Delivery options
Online  
Course Fee(s)
TXPR non-credit $469.00
Potential Discount(s)
Section Notes

•   This course is synchronous and conducted in a virtual classroom. Requirements: laptop/desktop computer, stable Internet connection, camera, microphone. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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