Format
5 required courses (105 hours)
Delivery
Online | Learn more
Duration
Complete in 4 months, or up to 3 years
Public relations and communications management involves understanding and managing how information is spread between an organization and its audience.
Public relations and communications professionals are in high demand across business sectors, including corporations, government, non-profits, charitable organizations and PR agencies. Get the public relation skills to enhance your current work or volunteer commitments, or enter into a new career with our updated Public Relations and Communications Management Extension Certificate.
Explore new and relevant information about this evolving industry, guided by experienced PR professionals who share their real-world knowledge. Learn PR strategies and skills to successfully design, implement and evaluate communication projects in any organization.
Learn to harness the power of digital media and communication, including the application of analytics and the use of big data and artificial intelligence. Develop and apply your grammar and writing skills in crafting materials such as news releases, public service announcements (PSAs), speeches, web communications and more.
Discover how to create, build and maintain organizational relationships and reputations. Review social media strategies for public relations and communication management. Gain valuable direction and guidance on preparing for and navigating your organization through crisis communications situations.
Highlights and benefits
Earn a recognized credential | Enhance your career prospects
Enhance your life | Develop your personal and professional skills
Real-world knowledge | Learn from experienced industry professionals
Gain hands-on experience | Demonstrate workplace competencies to potential employers
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| Fundamentals of Public Relations and Communications Management | ON* | ON* | ON* |
| Applied Writing and Editing for Public Relations | ON* | ON* | ON* |
| Business Basics for the PR Practitioner | ON* | ON* | ON* |
| Social Media Strategies and Crisis Communication | ON/ON* | ON/ON* | ON/ON* |
| Communication Research, Evaluation and Analytics | ON* | ON* | ON* |
It is strongly recommended that the courses are taken in the order indicated above.
*This online course is offered in a live, online format. Learn more about our online learning options.
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Program questions?
