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A public relations professional checks her notes at a press conference



5 required courses (105 hours)


Online | Learn more


Complete in 4 months, or up to 3 years

Public relations and communications management involves understanding and managing how information is spread between an organization and its audience.

Public relations and communications professionals are in high demand across business sectors, including corporations, government, non-profits, charitable organizations and PR agencies. Get the public relation skills to enhance your current work or volunteer commitments, or enter into a new career with our updated Public Relations and Communications Management Extension Certificate.

Explore new and relevant information about this evolving industry, guided by experienced PR professionals who share their real-world knowledge. Learn PR strategies and skills to successfully design, implement and evaluate communication projects in any organization.

Learn to harness the power of digital media and communication, including the application of analytics and the use of big data and artificial intelligence. Develop and apply your grammar and writing skills in crafting materials such as news releases, public service announcements (PSAs), speeches, web communications and more.

Discover how to create, build and maintain organizational relationships and reputations. Review social media strategies for public relations and communication management. Gain valuable direction and guidance on preparing for and navigating your organization through crisis communications situations.


Highlights and benefits

Earn a recognized credential | Enhance your career prospects

Enhance your life | Develop your personal and professional skills

Real-world knowledge | Learn from experienced industry professionals

Gain hands-on experience | Demonstrate workplace competencies to potential employers


Course schedule by semester

(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
Fundamentals of Public Relations and Communications Management ON* ON* ON*
Applied Writing and Editing for Public Relations ON* ON* ON*
Business Basics for the PR Practitioner ON* ON* ON*
Social Media Strategies and Crisis Communication ON/ON* ON/ON* ON/ON*
Communication Research, Evaluation and Analytics ON* ON* ON*

It is strongly recommended that the courses are taken in the order indicated above.

*This online course is offered in a live, online format. Learn more about our online learning options.



BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum

This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.



Additional Details

Funding opportunities

This program qualifies for the Canada-Alberta Job Grant and other funding opportunities. Learn more.

Connect with us

Have a question about our programs or need help with course registration? Call or email us:

403.440.6875 or 1.866.775.2673



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