Format
4 required courses (60 hours)
Delivery
Online | Learn more
Duration
Complete in 4 months, or up to 3 years
Social media has transformed how businesses and brands communicate, enabling them to connect directly with customers, build brand loyalty, and foster online communities to achieve marketing goals.
The Social Media Extension Certificate provides the skills and knowledge needed to become an active and effective social media professional. Whether you're an entrepreneur growing your online presence or responsible for managing social media accounts, you'll learn how to create meaningful conversations with your target audience and support your business objectives.
This program covers key areas such as social media principles, branding basics, and strategies for building online communities. You will learn to develop practical social media plans, including setting objectives, creating target market profiles, and using engagement maps and content development frameworks. Explore case studies and gain experience with tools like Google Analytics to analyze data and measure your digital marketing efforts. Upon completing the program, you will be equipped to create targeted, cost-effective social media content and demonstrate its impact across a range of platforms.
Highlights and benefits
Earn a recognized credential | Enhance your career prospects
Become career-ready | Prepare for a career as a social media strategist, coordinator or manager
Real-world knowledge | Learn from experienced industry professionals
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Interested in adding to your digital communication and marketing skills?
Social media professionals can benefit from broader digital media and marketing knowledge. Consider our Digital Media Marketing Extension Certificate or our Marketing and Strategic Communications Extension Certificate to gain the skills, tools and techniques to market effectively.
View courses
Important Notice:
Effective January 1, 2025, the Social Media for Business Certificate of Completion will be suspended. Current students will have the opportunity to complete the required courses and apply them towards the new Social Media Extension Certificate. Also, the names of several courses in this program have changed:
XCSP 10017 Introduction to Social Media (formerly Foundations of Social Media)
XCSP 10019 Building an Online Community (formerly Online Community Engagement)
XCSP 10056 Marketing Analytics (formerly Digital Marketing Measurement)
These changes do not affect course content or graduation requirements. If you have any questions, please contact us at cebusiness@mtroyal.ca.
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| Foundations of Social Media for Business | ON | ON | ON |
| Social Media Strategy | ON | ON | ON |
| Online Community Engagement | ON | ON | ON |
| Digital Marketing Measurement | ON | ON | ON |
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Program questions?