Format
5 required courses (75 hours)
Delivery
Online | Learn more
Duration
Complete in 4 months or up to 3 years
Digital marketing is the key to reaching and engaging audiences in a competitive online landscape, helping organizations build brand awareness, drive sales and measure success.
Harness the power of digital and social media to grow your brand, engage audiences and drive business success. This comprehensive program equips you with in-demand skills to create compelling content, implement targeted marketing strategies and optimize online performance.
Craft and curate engaging content, launch effective social media and paid advertising campaigns and improve visibility through search engine optimization (SEO). Gain hands-on experience with marketing analytics, audience profiling and campaign measurement to maximize your impact.
Whether you’re a business owner, marketing professional or aspiring digital strategist, this program provides the expertise to enhance your online presence and achieve measurable success.
Highlights and benefits
Earn a digital badge | For some courses in this program, earn a digital badge through MyCreds™ to verify your demonstrated knowledge and skills in digital marketing.
Become career-ready | Prepare for a career as a digital media strategist, coordinator or manager
Real-world knowledge | Learn from experienced industry professionals
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Interested in marketing and communications?
Expand your expertise with our Marketing and Communications Extension Certificate, designed to equip you with the knowledge, skills, and tools to create impactful marketing campaigns and drive business success.
View courses
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| SEO Marketing | ON | ON | |
| Social Media Strategy | ON | ON | ON |
| Advertising on Social Media | ON | ON | |
| Marketing Analytics | ON | ON | ON |
| Content Marketing | ON | ON | ON |
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Frequently asked questions
Who is this program intended for?
This program is designed for professionals looking to launch, pivot, or advance in digital marketing. It’s ideal for aspiring digital marketers starting their careers, marketing professionals transitioning from traditional to digital roles, small business owners or entrepreneurs aiming to manage their own digital presence, and freelancers or consultants seeking to upskill in content creation, SEO, and campaign analytics.
What type of career options are available if I complete this certificate?
Potential roles include digital marketing specialist, social media strategist, SEO specialist, digital content creator, email marketing specialist, digital marketing analyst, and e-commerce digital marketer.
Note: additional education and training may be required for some positions.
Are there any opportunities for digital badges in this program?
Yes, students who complete the XCIW 10062 SEO Marketing or XCSP 10056 Marketing Analytics courses are eligible to receive a digital badge.
Do I have to take the courses in order?
No, each course is designed to stand alone.
How will I be graded in each course?
Each course has several graded assignments. These assignments vary per course; however, they are all designed to assess the outcomes of each course. These assessments include, but are not limited to, discussion board posts, short answers and quizzes.
How many hours am I expected to work on each course?
You should plan to access your D2L course site at least 3 times per week. Depending on the course, you can expect to spend approximately 6 hours per week reading material, completing learning activities or assignments, and attending Google Meet sessions.
Is attendance required for Google Meet sessions?
No, these sessions are not mandatory, but they are recommended. Attending Google Meet sessions allows you to get to know your instructor and classmates and provides you with the opportunity to ask questions about content, assignments or due dates.
How many courses can I take at a time?
You can take as many courses as your schedule will allow. There are no restrictions on the number of courses you can take at one time.
Will I get a job once I'm done the certificate?
While having a professional certificate will certainly put you in a favourable position when looking for employment, there are many factors to consider for each individual that it would be impossible to pre-determine your employment success. Our graduate statistics have shown that a significant percentage of past students have experienced a measurable increase in salary, responsibility, and/or activity after completing our programs.
Will Mount Royal help me locate career opportunities?
No, Mount Royal does not have a system in place to assist students with career opportunities upon completion of our certificate. However, there are periodic job postings advertised on our website.
Additional information
Refer to CE Student Information for more information.
Program questions?