Course description

Discover the makeup of effective event marketing including strategy, timing and evaluation. Learn to differentiate between revenue-generating, fundraising, cost-recovery and marketing events. You will create a comprehensive event marketing plan, and identify and develop sponsorship opportunities.

Learner outcomes

Upon completion of this course, students will be able to:

  • identify the key components of an event marketing campaign 
  • identify and develop the key aspects of public relations strategies as used in event marketing 
  • Identify and develop relevant new social media event marketing techniques 
  • identify and develop sponsorship needs and opportunities 
  • develop a comprehensive plan and marketing budget for an event


Recommended course preparation: XEVT 10011-Introduction to Event Planning
Select a section to register
Section title
Event Marketing
ON - Online
Oct 07, 2024 to Nov 13, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXEC non-credit $419.00
Section Notes

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cehealth@mtroyal.ca or 403.440.6867 / 1.888.392.3655 toll-free.

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