Course description

Discover the makeup of effective event marketing including strategy, timing and evaluation. Learn to differentiate between revenue-generating, fundraising, cost-recovery and marketing events. You will create a comprehensive event marketing plan, and identify and develop sponsorship opportunities.


Recommended course preparation: XEVT 10011-Introduction to Event Planning

Applies towards:

Select a section to register
Section title
Event Marketing
ON - Online
Feb 06, 2023 to Mar 13, 2023
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXEC non-credit $395.00
Drop Request Deadline
Feb 02, 2023
Transfer Request Deadline
Feb 02, 2023
Section Notes
Please visit your student information site at mru.ca/cestudent. 
For questions about your course, please email cehealth@mtroyal.ca or call us at 403.440.6867 or 1.888.392.3655, (office hours 8:30am-4:30pm Mon-Fri).
Your course materials will be available through your D2L course site 3 days prior to the start date.
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