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Course description

Discover the makeup of effective event marketing including strategy, timing and evaluation. Learn to differentiate between revenue-generating, fundraising, cost-recovery and marketing events. You will create a comprehensive event marketing plan, and identify and develop sponsorship opportunities.

Learner outcomes

Upon completion of this course, students will be able to

  • develop the preliminary components of an event marketing plan.
  • create an advertising plan for an event including an appropriate choice of mediums for the target market and suitable timing.
  • create a social media and word of mouth marketing plan.
  • develop a public relations plan for an event.
  • develop an event sponsorship package including a sponsorship request letter and multiple event sponsorship options.

Recommendations

Recommended course preparation: XEVT 10011-Introduction to Event Planning
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Select a section to register
Section title
Event Marketing
Type
ON - Online
Dates
Oct 20, 2025 to Nov 23, 2025
Schedule and Location
View Details
Contact Hours
30.0
Delivery options
Online  
Course Fee(s)
TXEC non-credit $425.00
Potential Discount(s)
Section Notes

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cehealth@mtroyal.ca or 403.440.6867 / 1.888.392.3655 toll-free.

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