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Course description

Learn how to conduct, synthesize and share qualitative research with design and product teams. Discover the differences between quantitative and qualitative research and explore common research methods used in product and agency environments. Gain hands-on experience writing research plans, preparing discussion guides and conducting user interviews. Synthesize these findings and develop themes and a strategic direction based on the data.

Learner outcomes

Upon completion of this course, students will be able to

  • identify and challenge assumptions project teams might make when setting out to build something new in order to ensure that you design and build solutions to real problems. 
  • develop research materials and select the appropriate research method for your problem set to test assumptions, identify insights, and bring user-centered products to life. 
  • conduct user interviews confidently and without bias. 
  • synthesize qualitative findings into meaningful insights so that product teams are able to act on new information. 
  • advocate for the role research plays in the product lifecycle, and explain the differences between usability testing and generative research. 

Notes

Students must enrol in all four courses in the User Experience (UX) Design program at the same time.

Please contact CE Registration Services to register. 

Phone: 403.440.3833 or 1.877.287.8001

Email: ceregservices@mtroyal.ca

 

Prerequisites

XUXD 10001 - Fundamentals of UX Design with a minimum grade of D

Applies towards:

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Select a section to register
Section title
UX Design Research
Type
ON - Online
Dates
Nov 11, 2024 to Jan 19, 2025
Schedule and Location
View Details
Contact Hours
36.0
Delivery options
Online  
Course Fee(s)
TXUX non-credit $1,099.00
Potential Discount(s)
Reading List / Textbook

Hall, E. (2013). Just Enough Research, A Book Apart Publishing (ISBN-10: 1937557103, ISBN-13: 978-1937557102).

Goodman, E., Kuniavsk, M. & Moed, A. (2012) Observing the User Experience: A Practitioner’s Guide to User Research. Elsevier ( ISBN-10: 0123848695, ISBN-13: 978-0123848697).

Gray, D., Brown, S. & Macanufo, J. (2010). Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. O’Reilly. (ISBN-10: 0596804172, ISBN-13: 978-0596804176).

Available from Amazon.ca

Section Notes

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   All online course work is through York University's online Moodle platform. Course information & Moodle instructions will be available on the MRU D2L Brightspace Learning Management System (LMS) one week prior to the start date of your course.  You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor contact info & Moodle access will be made available on/or up to 3 days before the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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