Course description

Examine key principles, concepts, emerging trends, opportunities and the evolving role of today’s marketing professional. You will use real world examples and relevant tools and templates to apply course concepts in marketing strategy, branding, customer experience, digital and social media and content marketing.
Select a section to register
Section title
Marketing and Strategic Communications
L - Lecture
W, M
6:00PM to 9:00PM
Oct 11, 2023 to Oct 25, 2023
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXM1 non-credit $449.00
Drop Request Deadline
Oct 07, 2023
Transfer Request Deadline
Oct 07, 2023
Section Notes

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Print or download a copy of the course materials from D2L and bring to class. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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