Course description

Examine key principles, concepts, emerging trends, opportunities and the evolving role of today’s marketing professional. You will use real world examples and relevant tools and templates to apply course concepts in marketing strategy, branding, customer experience, digital and social media and content marketing.

Learner outcomes

Upon completion of this course, students will be able to:  

  • Recognize the role and opportunities for today's marketing and strategic communications professional  
  • Define marketing terms, concepts and principles  
  • Employ best practices in branding, positioning, customer experience and value-based marketing  
  • Use a strategic approach to marketing and communications  
  • Identify emerging trends and issues that are transforming the marketing industry 
Select a section to register
Section title
Marketing and Strategic Communications
ON - Online
Oct 07, 2024 to Nov 03, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXM1 non-credit $449.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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