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Course description

Discover the elements and tactics behind building a successful brand. You will boost your profile and competitive advantage by developing your own brand strategy to enhance your position in the market.

Learner outcomes

Upon completion of this course, learners will be able to 

  • identify characteristics of an effective brand.
  • develop a strong and engaging brand.
  • create an optimal customer experience as part of an integrated brand strategy.
  • assess and calculate the value of a brand.

Applies towards:

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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly. 

  • New spring and summer schedules can be viewed starting the first Monday in March. 
  • New winter schedules can be viewed starting the first Monday in November.
  • New fall schedules can be viewed starting the first Monday in June.

Check back later or select the “Request Information” button below to be notified when registration is available.

This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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