Course description

Explore the key tactics and strategies behind many of today’s most successful brands. You will use current cases and practical exercises to gain the in-depth knowledge and practical skills needed to develop and execute a successful brand strategy.

Learner outcomes

Upon completion of this course, students will be able to:  

  • Define fundamental concepts and principles related to brand, branding, market targeting and brand positioning  
  • Identify characteristics of an effective brand  
  • Develop a strong and engaging brand  
  • Recognize the practical value of brand equity and understand how brand equity is developed to improve an organization's value  
  • Create an optimal customer experience as part of an integrated brand strategy 
Select a section to register
Section title
Brand Strategy
ON - Online
Oct 28, 2024 to Nov 24, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXM1 non-credit $449.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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