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Course description

Build your brand and enhance results by unifying your communications. 
Leverage the key components of integrated marketing communications (IMC) to research, plan, organize, budget, manage and evaluate your communications across all channels. 
Use communication tools to develop an IMC plan on any budget.

Course outline

Upon completion of this course, students will be able to

  • examine the advantages of Integrated Marketing Communications (IMC) compared to traditional marketing.
  • analyze the key components of a strategic communications plan.
  • identify appropriate tools and channels to support an integrated marketing strategy.
  • develop an integrated marketing communications plan.
  • determine metrics to gauge success.
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Select a section to register
Section title
Integrated Marketing Communications (IMC)
Type
ON - Online
Dates
Jun 16, 2025 to Jul 13, 2025
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online  
Course Fee(s)
TXM1 non-credit $449.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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