Course description

Examine the key components of Integrated Marketing Communications (IMC), including research, planning, organizing, budgeting, managing and evaluating marketing communication plans. Learn how to build a brand by developing a strategic, integrated marketing plan, creating relationships, reaching target markets and measuring results. Use communication tools to develop an IMC plan on any budget.
Select a section to register
Section title
Integrated Marketing Communications (IMC)
L - Lecture
M, W
6:00PM to 9:00PM
Jan 29, 2024 to Feb 12, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXM1 non-credit $449.00
Section Notes

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Print or download a copy of the course materials from D2L and bring to class. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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