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Course description

Discover the strength and competitive advantages positive word-of-mouth can bring to a company. Examine powerful brands and companies that have grown via word-of-mouth through compelling real-world case studies. Learn how you can leverage customers who choose to share engaging content with friends, family and followers online.

Learner outcomes

Upon completion of this course, students will be able to:

  • collaborate with influencers and ambassadors to meet marketing goals.  
  • summarize the influence of word of mouth marketing.  
  • develop and adapt content across various word of mouth marketing platforms, such as social media, ambassador programs and in-person events and community initiatives.  
  • create talkable and shareable content.  
  • implement a word of mouth marketing plan. 
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This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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