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Course description

Use real world examples and case studies to explore various online research methods and tools for gathering, organizing and analyzing data to support marketing efforts. Examine the importance of understanding consumer needs, behaviour and trends and how to align research objectives with business goals. Learn techniques for research design, keyword searches, database research, online surveys and customer segmentation.
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This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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