Course description

Gain insight into marketing and public relations as they relate to the goals and objectives of non-profit organizations. Learn how to develop a marketing and public relations plan for a non-profit organization.

Learner outcomes

Upon completion of this course, students will be able to:

  • Recognize the role that marketing plays in the non-profit sector, the special features of non-profit marketing and the marketing publics that apply to non-profit organizations
  • Implement key marketing concepts such as branding and promotion.   
  • Understand how non-profit organizations can utilize marketing and public relations to support fundraising activities.
  • Differentiate between the different types of marketing that are unique to non-profit organizations and recognize their objectives and applications.
  • Examine the marketing and communications strategies and study their relationship to the strategic planning process.
  • Develop the essential elements in marketing plans and communications plans and identify the relationship between these plans and an organization’s strategic plan.
  • Create effective communication and public relations strategies.
  • Identify current trends in marketing and communications, especially those related to non-profit organizations.


Recommended course preparation: XNPC 20008 - Introduction to Non-profit Management

Applies towards:

Select a section to register
Section title
Marketing and Public Relations in the Nonprofit Sector
ON - Online
Sep 09, 2024 to Oct 07, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXMO non-credit $429.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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