XNPC 20007 - Marketing and Public Relations in the Nonprofit Sector
1034626
Professional and Continuing Studies
Loading...
Course description
Gain insight into marketing and public relations as they relate to the goals and objectives of non-profit organizations. Learn how to develop a marketing and public relations plan for a non-profit organization.Learner outcomes
Upon completion of this course, students will be able to
- recognize the role that marketing plays in the nonprofit sector, the special features of nonprofit marketing, and the marketing publics that apply to nonprofit organizations.
- implement key marketing concepts such as branding and promotion.
- understand how nonprofit organizations can utilize marketing and public relations to support fundraising activities.
- differentiate between the different types of marketing that are unique to nonprofit organizations and recognize their objectives and applications.
- examine marketing and communications strategies and study their relationship to the strategic planning process.
- develop the essential elements in marketing plans and communications plans and identify the relationship between these plans and an organization’s strategic plan.
- create effective communication and public relations strategies.
- identify current trends in marketing and communications, especially those related to nonprofit organizations.
Recommendations
Recommended course preparation: XNPC 20008 - Introduction to Non-profit ManagementApplies towards:
- Nonprofit Management Extension Certificate : Required courses
Loading...
Required fields are indicated by .