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Course description

Learn to locate, manipulate and analyze data using popular social media channels — such as Facebook, Instagram and Twitter — to enable effective, targeted and cost-effective digital marketing aligned with broader business goals. You will gain practical experience using Google Analytics to objectively measure the performance of online marketing efforts, including important indicators such as awareness, attention, reach and influence.
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Select a section to register
Section title
Digital Marketing Measurement
Type
L - Lecture
Days
Tu, Th
Time
6:00PM to 9:00PM
Dates
Nov 28, 2023 to Dec 12, 2023
Schedule and Location
View Details
Contact Hours
15.0
Location
Delivery options
Lecture  
Course Fee(s)
TXSO non-credit $449.00
Potential Discount(s)
Drop Request Deadline
Nov 24, 2023
Transfer Request Deadline
Nov 24, 2023
Section Notes

•   This course will take place in a computer lab. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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