Course description

Learn to locate, manipulate and analyze data using popular social media channels — such as Facebook, Instagram and Twitter — to enable effective, targeted and cost-effective digital marketing aligned with broader business goals. You will gain practical experience using Google Analytics to objectively measure the performance of online marketing efforts, including important indicators such as awareness, attention, reach and influence.

Learner outcomes

Upon completion of this course, students will be able to:

  • Locate, manipulate and interpret data using popular social media platforms 
  • Generate SMART (Specific, Measurable, Attainable, Realistic, Time-sensitive) marketing goals 
  • Apply widely-used digital measurement tools to determine the effectiveness of social media campaigns 
  • Connect social media channels to marketing measurement dashboards 
  • Create custom metrics and reports specific to organizational needs 


Select a section to register
Section title
Digital Marketing Measurement
ON - Online
Nov 18, 2024 to Dec 15, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXSO non-credit $449.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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