Course description

Learn how to promote your organization and its products or services by developing, launching and monitoring paid advertising on social media networks, including LinkedIn, Snapchat and Reddit. Gain an understanding of planning and budgeting, accessing advertising exchanges, designing and writing campaigns and analyzing your marketing return on investment. You are encouraged to apply course concepts to your own or your organization's social media accounts.

Learner outcomes

Upon completion of this course, students will be able to:  

  • Recognize common digital sales behaviors from initial exposure to purchase, and describe how organic content, boosted content and paid advertising on social media work together for advertising, retargeting and remarketing. 
  • Plan a social media advertising campaign; set campaign goals and measurable objectives, identify target audiences; determine budget; identify the right social media channel(s) to meet goals. 
  • Create images, video and text for advertisements 
  • Publish, monitor and modify active social media advertising campaigns 
  • Integrate social media advertising into a larger marketing campaign. 
  • Identify important key performance indicators, metrics and analytics to measure the success of a social media advertising campaign. 

Applies towards:

Select a section to register
Section title
Advertising on Social Media
ON - Online
Sep 23, 2024 to Oct 20, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXSO non-credit $449.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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