Course description

Acquire advanced, in-demand digital marketing skills to build an authentic and powerful online community. Discover the role of a Community Manager, identify content contributors and create a content calendar to manage multiple social channels. You will also learn to identify and partner with champions, ambassadors and influencers within the community to establish brand allegiance.

Learner outcomes

Upon completion of this course, students will be able to:

  • engage and manage community content plan within an organization 
  • engage and manage community contributors within an organization 
  • identify and differentiate why and how digital communities work to improve decision making, deepen consumer trust, increase employee engagement, establish loyalty, manage brand reputation and stimulate word of mouth marketing 
  • develop a set of advanced digital marketing listening tools and skills

Applies towards:

Select a section to register
Section title
Online Community Engagement
ON - Online
Oct 28, 2024 to Nov 24, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXSO non-credit $419.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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