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Course description

Acquire advanced, in-demand digital marketing skills to build an authentic and powerful online community. Discover the role of a Community Manager, identify content contributors and create a content calendar to manage multiple social channels. You will also learn to identify and partner with champions, ambassadors and influencers within the community to establish brand allegiance.

Learner outcomes

Upon completion of this course, students will be able to

  • manage a community content plan within an organization. 
  • engage community contributors within an organization. 
  • identify why and how digital communities work to improve decision making, deepen consumer trust, increase employee engagement, establish loyalty, manage brand reputation and stimulate word of mouth marketing. 
  • develop a set of advanced digital marketing listening tools and skills.

Applies towards:

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This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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