Course description

Discover how to create a practical and effective social media strategy by developing social media objectives, advanced target market profiles, engagement maps and content development frameworks. You will gain a framework approach that is effective regardless of the channels used.

Learner outcomes

Upon completion of this course, students will be able to:

  • Discover how to identify and understand target markets, beyond statistics and demographics 
  • Ascertain the best social media marketing mix that works for your business
  • Identify what metrics to track, and how to adjust your strategy according to them
  • Discover how to use a simple system to develop an endless stream of valuable content ideas
Select a section to register
Section title
Social Media Strategy
ON - Online
Oct 07, 2024 to Nov 03, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXSO non-credit $449.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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