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Course description

Harness the power of digital word-of-mouth networks. 
Devise effective strategies, leverage the tools and functions of popular social media platforms and create engaging content to build meaningful relationships with your audience and meet your marketing goals. 
Discover risk mitigation and crisis management tactics to address social media challenges.

Learner outcomes

Upon completion of this course, students will be able to:  

  • interpret the benefits and risks of using social media for business. 
  • improve the effectiveness of social media strategies.  
  • use social media strategically to meet marketing and business goals.  
  • establish consistent profiles for common social media platforms.  
  • create content to engage audiences.  
  • utilize crisis management tactics to mitigate social media emergencies. 
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Select a section to register
Section title
Introduction to Social Media
Type
ON - Online
Dates
Sep 22, 2025 to Oct 19, 2025
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online  
Course Fee(s)
TXSO non-credit $459.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

Section title
Introduction to Social Media
Type
ON - Online
Dates
Nov 03, 2025 to Nov 30, 2025
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online  
Course Fee(s)
TXSO non-credit $459.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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