Course description

Learn to leverage the power of digital word-of-mouth networks by strategically using the tools and functions of popular social media platforms to meet marketing goals. Employ content strategies to efficiently create engaging content for audiences while using risk mitigation and crisis management tactics to address social media challenges.

Learner outcomes

Upon completion of the course the student will:  

  • Recognize the benefits and risks of using social media for business  
  • Apply the tools on social media platforms to measure and improve the effectiveness of your social media strategies  
  • Use social media strategically to meet marketing and business goals  
  • Define, establish and employ a consistent profile for common social media platforms  
  • Create, curate, repurpose and adapt content to engage audiences  
  • Utilize crisis management tactics to mitigate social media emergencies 
Select a section to register
Section title
Foundations of Social Media for Business
ON - Online
Sep 23, 2024 to Oct 20, 2024
Schedule and Location
Contact Hours
Delivery options
Course Fee(s)
TXSO non-credit $419.00
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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