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Course description

Discover how to utilize social media strategies as professionals. Explore social media strategies for public relations and communications management. You will gain an understanding of how to prepare for and navigate through crisis communications situations.

Learner outcomes

Upon completion of this course, students will be able to

  • recognize the role and impact of social media on public relations and communication management.
  • identify popular social media platforms and how each can be used for organizational public relations.
  • develop and adapt communication for different channels.
  • build, monitor, and manage online communities and conversations using social media.
  • explore a communication plan that integrates social media with other public relations strategies.
  • identify differences between issues and crisis situations.
  • identify the three stages of crisis, components for each stage, and identify crisis communication messaging.
  • identify crisis communication messaging using theories such as Image Restoration Theory and Situational Crisis Communication Theory.
  • compare the roles of social and traditional media during crisis situations.
  • create possible crisis communication messaging for government, business, or an organization
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Select a section to register
Section title
Social Media Strategies and Crisis Communication
Type
ON - Online
Dates
Oct 21, 2024 to Nov 25, 2024
Schedule and Location
View Details
Contact Hours
21.0
Delivery options
Online  
Course Fee(s)
TXPR non-credit $469.00
Potential Discount(s)
Instructors
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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