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Course description

Examine key principles, concepts, emerging trends, opportunities and the evolving role of the marketing professional. 
Discover relevant tools and templates for developing marketing and branding strategies, enhancing customer experience, managing digital and social media campaigns and optimizing content marketing.

Learner outcomes

Upon completion of this course, students will be able to:

  • recognize the role of the marketing and communications professional.
  • discuss marketing terms, concepts and principles.
  • employ best practices in branding, positioning, customer experience and value-based marketing.
  • use a strategic approach to marketing and communications.
  • identify emerging trends and issues.
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly. 

  • New spring and summer schedules can be viewed starting the first Monday in March. 
  • New winter schedules can be viewed starting the first Monday in November.
  • New fall schedules can be viewed starting the first Monday in June.

Check back later or select the “Request Information” button below to be notified when registration is available.

This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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