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Course description

Examine key principles, concepts, emerging trends, opportunities, and the evolving role of the marketing professional. You will discover relevant tools and templates for developing marketing and branding strategies, enhancing customer experience, managing digital and social media campaigns, and optimizing content marketing.

Learner outcomes

Upon completion of this course, learners will be able to 

  • recognize the role of the marketing and communications professional.
  • discuss marketing terms, concepts and principles.
  • demonstrate best practices in branding, positioning, customer experience and value-based marketing.
  • use a strategic approach to marketing and communications.
  • identify emerging trends and issues.
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Select a section to register

Section title
Introduction to Marketing
Type
ONA - Online Asynchronous
Dates
Oct 26, 2026 to Nov 23, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online Asynchronous  
Course Fee(s)
TXM1-F non-credit $475.00
Potential Discount(s)

Section Notes

LATE Registration Deadline: October 29, 2026
  • This is an online asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.
  • Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found online. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found online, and help setting up MFA can be found online.
  • Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.
  • Review our Student Information webpage (mru.ca/CEStudent) for additional information about forms and policies, campus maps, parking information, technical support, and more.
  • For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 
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