XMKT 20003 - Word of Mouth Marketing (WOMM)
1034758
Professional and Continuing Studies
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Course description
Build trust and loyalty for your brand, products, and services through positive word-of-mouth from influencers, clients, followers, and other ambassadors. You will increase your competitive advantage by creating the compelling, shareable content that successful companies use to expand their market reach.Learner outcomes
Upon completion of this course, learners will be able to
- create talkable and shareable content.
- develop and adapt content across social media platforms, ambassador programs, in-person events and community initiatives.
- develop relationships with influencers and ambassadors to meet marketing goals.
- implement a word-of-mouth marketing plan.
Applies towards:
- Marketing and Communications Extension Certificate : Required Courses
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly.
- New spring and summer schedules can be viewed starting the first Monday in March.
- New winter schedules can be viewed starting the first Monday in November.
- New fall schedules can be viewed starting the first Monday in June.
Check back later or select the “Request Information” button below to be notified when registration is available.
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