XMKT 20002 - Digital Marketing Research
1034756
Professional and Continuing Studies
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Course description
Use online research methods and tools for gathering, organizing and analyzing data to support marketing efforts.Discover consumer behaviours and trends relevant to marketing success.
Align research objectives with business goals and acquire techniques for research design, keyword searches, database research, online surveys and customer segmentation.
Learner outcomes
Upon completion of this course, students will be able to
- use research to make effective business and marketing decisions.
- employ different research methods and tools to gather, organize and analyze data.
- evaluate consumer needs, behaviours and trends.
- use online tools to conduct brand, marketing ,competitive and consumer analyses.
- present relevant insights and recommendations in a digital marketing research report.
Notes
Digital Badge
Students who successfully complete this course earn a digital badge through MyCreds™. Digital badges verify your demonstrated knowledge and skills in stack sampling. Learn more about this badge.
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly.
- New spring and summer schedules can be viewed starting the first Monday in March.
- New winter schedules can be viewed starting the first Monday in November.
- New fall schedules can be viewed starting the first Monday in June.
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