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Course description

Use online research methods and tools for gathering, organizing and analyzing data to support marketing efforts. 
Discover consumer behaviours and trends relevant to marketing success. 
Align research objectives with business goals and acquire techniques for research design, keyword searches, database research, online surveys and customer segmentation.

Learner outcomes

Upon completion of this course, students will be able to

  • use research to make effective business and marketing decisions.
  • employ different research methods and tools to gather, organize and analyze data.
  • evaluate consumer needs, behaviours and trends.
  • use online tools to conduct brand, marketing ,competitive and consumer analyses.
  • present relevant insights and recommendations in a digital marketing research report.

Notes

MRU micro credential logo

Digital Badge

Students who successfully complete this course earn a digital badge through MyCreds™. Digital badges verify your demonstrated knowledge and skills in digital marketing research. Learn more about this badge.

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Select a section to register
Section title
Digital Marketing Research
Type
ON - Online
Dates
Feb 02, 2026 to Mar 01, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online  
Course Fee(s)
TXM1 non-credit $459.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 

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