XMKT 20001 - Content Marketing
1034754
Professional and Continuing Studies
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Course description
Develop and deliver an effective content marketing strategy by creating, repurposing and curating different types of content across numerous media channels. Learn how to present the right content to the right audience, at the right time and on the right channels from case examples and current best practices. Explore how using engaging content promotes brand awareness and builds loyal communities.Learner outcomes
Upon completion of this course, learners will be able to
- create engaging content including print and web content, blog posts, web seminars, videos, infographics and email.
- use content marketing strategies to reach target audiences through different media channels including print, radio, websites, blogs, videos and social media platforms.
- create, repurpose and curate compelling content to attract and engage audiences.
- implement content marketing in an integrated marketing and communications plan.
- prepare a content marketing strategy.
Applies towards:
- Digital Marketing Extension Certificate : Required Courses
- Marketing and Communications Extension Certificate : Required Courses
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly.
- New spring and summer schedules can be viewed starting the first Monday in March.
- New winter schedules can be viewed starting the first Monday in November.
- New fall schedules can be viewed starting the first Monday in June.
Check back later or select the “Request Information” button below to be notified when registration is available.
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