Loading...

Course description

Gain insight into marketing and public relations as they relate to the goals and objectives of nonprofit organizations.  You will develop a marketing and public relations plan for a nonprofit organization.

Learner outcomes

Upon completion of this course, learners will be able to 

  • recognize the role that marketing plays in the nonprofit sector, the special features of nonprofit marketing, and the marketing publics that apply to nonprofit organizations.
  • implement key marketing concepts such as branding and promotion.
  • explain how nonprofit organizations can utilize marketing and public relations to support fundraising activities.
  • differentiate between the different types of marketing that are unique to nonprofit organizations and recognize their objectives and applications.
  • examine marketing and communications strategies and their relationship to the strategic planning process.
  • develop the essential elements in marketing plans and communications plans and identify the relationship between these plans and an organization’s strategic plan.
  • create effective communication and public relations strategies.
  • identify current trends in marketing and communications related to nonprofit organizations.

Recommendations

Recommended course preparation: XNPC 20008 - Introduction to Non-profit Management

Applies towards:

Loading...

Select a section to register

Section title
Marketing and Public Relations in the Nonprofit Sector
Type
ONA - Online Asynchronous
Dates
Oct 13, 2026 to Nov 09, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online Asynchronous  
Course Fee(s)
TXMO-F non-credit $455.00
Potential Discount(s)

Section Notes

LATE Registration Deadline: October 16, 2026 
  • This is an online asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.
  • Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found online. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found online, and help setting up MFA can be found online.
  • Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.
  • Review our Student Information webpage (mru.ca/CEStudent) for additional information about forms and policies, campus maps, parking information, technical support, and more.
  • For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 
Required fields are indicated by .