XNPC 20007 - Marketing and Public Relations in the Nonprofit Sector
1034626
Professional and Continuing Studies
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Course description
Gain insight into marketing and public relations as they relate to the goals and objectives of non-profit organizations. Learn how to develop a marketing and public relations plan for a non-profit organization.Learner outcomes
Upon completion of this course, students will be able to
- recognize the role that marketing plays in the nonprofit sector, the special features of nonprofit marketing, and the marketing publics that apply to nonprofit organizations.
- implement key marketing concepts such as branding and promotion.
- understand how nonprofit organizations can utilize marketing and public relations to support fundraising activities.
- differentiate between the different types of marketing that are unique to nonprofit organizations and recognize their objectives and applications.
- examine marketing and communications strategies and study their relationship to the strategic planning process.
- develop the essential elements in marketing plans and communications plans and identify the relationship between these plans and an organization’s strategic plan.
- create effective communication and public relations strategies.
- identify current trends in marketing and communications, especially those related to nonprofit organizations.
Recommendations
Recommended course preparation: XNPC 20008 - Introduction to Non-profit ManagementApplies towards:
- Nonprofit Management Extension Certificate : Required courses
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly.
- New spring and summer schedules can be viewed starting the first Monday in March.
- New winter schedules can be viewed starting the first Monday in November.
- New fall schedules can be viewed starting the first Monday in June.
Check back later or select the “Request Information” button below to be notified when registration is available.
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