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Course description

Leverage data from popular social media channels to optimize the performance and effectiveness of your digital marketing strategies. You will learn to extract and analyze information from platforms like Google, Facebook, Instagram, and X to measure the performance of your online marketing efforts. By mastering key indicators—such as awareness, attention, reach, and influence—you will gain the data-driven insights necessary to measure campaign effectiveness and make informed, strategic marketing decisions.

Learner outcomes

Upon completion of this course, learners will be able to: 

  • interpret data using popular social media platforms such as Facebook, Instagram, and X.
  • apply digital measurement tools to determine the effectiveness of social media campaigns.
  • correlate social media channels to marketing measurement dashboards.
  • create custom metrics and reports specific to organizational needs.
  • generate SMART (specific, measurable, attainable, realistic, time-sensitive) marketing goals.

 

Notes

MRU micro credential Marketing Analytics logo

Digital Badge

Students who successfully complete this course earn a digital badge through MyCreds™. Digital badges verify your demonstrated knowledge and skills. Learn more about this badge.

Applies towards:

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Select a section to register

Section title
Marketing Analytics
Type
ONA - Online Asynchronous
Dates
Jul 27, 2026 to Aug 24, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online Asynchronous  
Course Fee(s)
TXSO-Su non-credit $475.00
Potential Discount(s)
Instructors

Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 

Section title
Marketing Analytics
Type
ONA - Online Asynchronous
Dates
Nov 23, 2026 to Dec 21, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online Asynchronous  
Course Fee(s)
TXSO-F non-credit $475.00
Potential Discount(s)

Section Notes

LATE Registration Deadline: November 26, 2026
  • This is an online asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.
  • Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found online. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found online, and help setting up MFA can be found online.
  • Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.
  • Review our Student Information webpage (mru.ca/CEStudent) for additional information about forms and policies, campus maps, parking information, technical support, and more.
  • For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 
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