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Course description

Promote your organization by developing, launching and monitoring paid advertising on popular social media networks like Facebook, Instagram, LinkedIn, Snapchat, YouTube, Reddit, and X. You will apply planning and budgeting tactics, access advertising exchanges, design and write campaigns, and analyze marketing return on investment on your own social media accounts.

Learner outcomes

Upon completion of this course, learners will be able to 

  • plan a social media advertising campaign.
  • create images, video and text for advertisements.
  • publish, monitor and modify active social media advertising campaigns.
  • integrate social media advertising into a larger marketing campaign.
  • identify important key performance indicators, metrics and analytics to measure the success of an advertising campaign.

Applies towards:

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Select a section to register

Section title
Advertising on Social Media
Type
ONA - Online Asynchronous
Dates
Sep 21, 2026 to Oct 19, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online Asynchronous  
Course Fee(s)
TXSO-F non-credit $475.00
Potential Discount(s)

Section Notes

LATE Registration Deadline: September 24, 2026
  • This is an online asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.
  • Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found online. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found online, and help setting up MFA can be found online.
  • Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.
  • Review our Student Information webpage (mru.ca/CEStudent) for additional information about forms and policies, campus maps, parking information, technical support, and more.
  • For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 
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