XCSP 10053 - Advertising on Social Media

Course description

Promote your organization by developing, launching and monitoring paid advertising on popular social media networks like Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and Reddit. Apply planning and budgeting tactics, access advertising exchanges, design and write campaigns and analyze marketing return on investment on your own social media accounts.

Learner outcomes

Upon completion of this course, students will be able to

• plan a social media advertising campaign.
• create images, video and text for advertisements.
• publish, monitor and modify active social media advertising campaigns.
• integrate social media advertising into a larger marketing campaign.
• identify important key performance indicators, metrics and analytics to measure the success of an advertising campaign.

Applies towards:

• Digital Marketing Extension Certificate : Required Courses