XCSP 10018 - Social Media Strategy
1034460
Professional and Continuing Studies
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Course description
Design social media strategies that attract the right audience, build trust and prompt action.Connect your ideal target markets with long-term marketing objectives by using advanced audience profiling, setting intelligent social media objectives, choosing the best social channels and producing compelling, shareable content.
Learner outcomes
Upon completion of this course, students will be able to
- design advanced target audience profiles that focus on behaviours and activation.
- develop a set of social media objectives that contribute to organizational goals.
- identify the ideal social media mix.
- create an engagement map (marketing funnel).
- select relevant metrics to gauge performance.
- produce engaging content to establish leadership and generate leads.
Applies towards:
- Digital Marketing Extension Certificate : Required Courses
- Social Media Extension Certificate : Required Courses
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly.
- New spring and summer schedules can be viewed starting the first Monday in March.
- New winter schedules can be viewed starting the first Monday in November.
- New fall schedules can be viewed starting the first Monday in June.
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