XCSP 10017 - Introduction to Social Media
1034458
Professional and Continuing Studies
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Course description
Harness the power of digital word-of-mouth networks.Devise effective strategies, leverage the tools and functions of popular social media platforms and create engaging content to build meaningful relationships with your audience and meet your marketing goals.
Discover risk mitigation and crisis management tactics to address social media challenges.
Learner outcomes
Upon completion of this course, students will be able to:
- interpret the benefits and risks of using social media for business.
- improve the effectiveness of social media strategies.
- use social media strategically to meet marketing and business goals.
- establish consistent profiles for common social media platforms.
- create content to engage audiences.
- utilize crisis management tactics to mitigate social media emergencies.
Applies towards:
- Marketing and Communications Extension Certificate : Required Courses
- Marketing and Managing Events Extension Certificate : Required courses
- Social Media Extension Certificate : Required Courses
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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly.
- New spring and summer schedules can be viewed starting the first Monday in March.
- New winter schedules can be viewed starting the first Monday in November.
- New fall schedules can be viewed starting the first Monday in June.
Check back later or select the “Request Information” button below to be notified when registration is available.
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