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Course description

Harness the power of digital word-of-mouth networks by devising effective strategies, leveraging the tools of popular social media platforms, and creating engaging content to build meaningful relationships with your audience. You will learn to deploy targeted social media tactics that meet your overarching marketing goals. Additionally, you will discover crisis management techniques, giving you the skills necessary to confidently navigate online challenges.

Learner outcomes

Upon completion of this course, learners will be able to: 

  • interpret the benefits and risks of using social media for business. 
  • improve the effectiveness of social media strategies.  
  • use social media strategically to meet marketing and business goals.  
  • establish consistent profiles for common social media platforms.  
  • create content to engage audiences.  
  • utilize crisis management tactics to mitigate social media emergencies. 
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Select a section to register

Section title
Introduction to Social Media
Type
ONA - Online Asynchronous
Dates
Aug 31, 2026 to Sep 28, 2026
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online Asynchronous  
Course Fee(s)
TXSO-F non-credit $475.00
Potential Discount(s)

Section Notes

LATE Registration Deadline: September 3, 2026
  • This is an online asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.
  • Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found online. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found online, and help setting up MFA can be found online.
  • Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.
  • Review our Student Information webpage (mru.ca/CEStudent) for additional information about forms and policies, campus maps, parking information, technical support, and more.
  • For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 (toll free 1.866.775.2673). 
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