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Course description

Communicate with your target audience by leveraging search engine software and tools. 
Create search engine campaigns using unpaid SEO (Search Engine Optimization) techniques and paid Google AdWords. 
Measure the effectiveness of ads and strategies with Google Analytics.

Learner outcomes

Upon completion of this course, students will be able to

  • develop content strategies based on business needs.
  • create online advertising campaigns.
  • optimize marketing performance using analytics.
  • improve search engine rankings.

Notes

MRU micro credential logo

Digital Badge

Students who successfully complete this course earn a digital badge through MyCreds™. Digital badges verify your demonstrated knowledge and skills in stack sampling. Learn more about this badge.

Applies towards:

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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly. 

  • New spring and summer schedules can be viewed starting the first Monday in March. 
  • New winter schedules can be viewed starting the first Monday in November.
  • New fall schedules can be viewed starting the first Monday in June.

Check back later or select the “Request Information” button below to be notified when registration is available.

This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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