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Course description

Explore the fundamental practices of public relations and communication industry professionals. You will develop an understanding of how public relations builds relationships and is professionally planned and practiced in an ethical manner.

Learner outcomes

Upon completion of this course, students will be able to

  • identify principles and practices of public relations and communication management.
  • identify several fundamental theories of communication.
  • describe and explain the public relations/communications planning process.
  • develop an integrated public relations/communications plan.
  • identify professional associations and their roles.
  • apply professional codes of conduct and ethical decision-making to case situations.
  • contrast public relations with similar fields such as journalism.
  • compare the roles of marketing and public relations and their complementary relationship. 
  • identify differences between traditional media relations and social media.
  • experience working on public relations cases individually and in a team.
  • identify employee communication practices.
  • identify communication needs of employees in various types of organizations.
  • describe formal stakeholder consultation practices.
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Select a section to register
Section title
Fundamentals of Public Relations and Communications Management
Type
ON - Online
Dates
Jan 19, 2026 to Feb 23, 2026
Schedule and Location
View Details
Contact Hours
21.0
Delivery options
Online  
Course Fee(s)
TXPR non-credit $469.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities.

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date.

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact conted@mtroyal.ca or 403.440.6875 / toll free 1.866.775.2673.

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