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Course description

Examine how search engines have become an important part of the marketing landscape, allowing organizations to better target their audience based on specific criteria. Learn proven best practices for search engine campaigns using both primary search (SEO techniques) and paid search (Google AdWords).

Learner outcomes

Upon completion of this course, students will be able to:

  • Manage an online advertising campaign
  • Use analytics software to measure search engine marketing performance
  • Determine how to improve search engine rankings

Applies towards:

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This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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