XNPC 20007 - Marketing and Public Relations in the Nonprofit Sector
Course description
Gain insight into marketing and public relations as they relate to the goals and objectives of non-profit organizations. Learn how to develop a marketing and public relations plan for a non-profit organization.Learner outcomes
Upon completion of this course, students will be able to:
- Recognize the role that marketing plays in the non-profit sector, the special features of non-profit marketing and the marketing publics that apply to non-profit organizations
- Implement key marketing concepts such as branding and promotion.
- Understand how non-profit organizations can utilize marketing and public relations to support fundraising activities.
- Differentiate between the different types of marketing that are unique to non-profit organizations and recognize their objectives and applications.
- Examine the marketing and communications strategies and study their relationship to the strategic planning process.
- Develop the essential elements in marketing plans and communications plans and identify the relationship between these plans and an organization’s strategic plan.
- Create effective communication and public relations strategies.
- Identify current trends in marketing and communications, especially those related to non-profit organizations.
Recommendations
Recommended course preparation: XNPC 20008 - Introduction to Non-profit ManagementApplies towards:
- Nonprofit Management Extension Certificate : Required courses