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Course description

Develop and deliver an effective content marketing strategy by creating, repurposing and curating different types of content across numerous media channels. Learn how to present the right content to the right audience, at the right time and on the right channels from case examples and current best practices. Explore how using engaging content promotes brand awareness and builds loyal communities.

Learner outcomes

Upon completion of this course, students will be able to:

  • Create various types of engaging content including print and web content, blog posts, web seminars, videos, infographics and email  
  • Use content marketing strategies to reach target audiences through different media channels including print, radio, websites, blogs, videos and social media platforms  
  • Create, repurpose and curate compelling content to attract and engage audiences  
  • Embed content marketing into an integrated marketing and communications plan  
  • Implement a content marketing strategy 
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Select a section to register
Section title
Content Marketing Strategy
Type
ON - Online
Dates
Nov 18, 2024 to Dec 15, 2024
Schedule and Location
View Details
Contact Hours
15.0
Delivery options
Online  
Course Fee(s)
TXM1 non-credit $449.00
Potential Discount(s)
Section Notes

•   This is an online, asynchronous course; it is not an independent study course. There are set due dates for graded and non-graded assessments and students are required to actively participate throughout the course via discussion and other activities. 

•   Before your course begins, ensure your MyMRU account is activated. Step-by-step instructions for account activation can be found here. Once you have activated your account and have your MyMRU login information, you can log into your MRU Google account using your @mtroyal.ca email address and set up Multi-Factor Authentication (MFA). Help with your Google account can be found here, and help setting up MFA can be found here.

•   Course content will be available on the D2L Brightspace Learning Management System (LMS) 3 days prior to the start date of your course. You must be logged in to your MRU Gmail account to access D2L Brightspace. Your instructor will be available on the course start date. 

•  Review our Student Information site for additional information about forms and policies, campus maps, parking information, technical support, and more.

•  For questions about this course or other information, contact cebusiness@mtroyal.ca or 403.440.6861 / 1.888.392.3655 toll-free.

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