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Course description

Examine the key components of Integrated Marketing Communications (IMC), including research, planning, organizing, budgeting, managing and evaluating marketing communication plans. Learn how to build a brand by developing a strategic, integrated marketing plan, creating relationships, reaching target markets and measuring results. Use communication tools to develop an IMC plan on any budget.
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This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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