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A digital marketer works on her mobile device



8 required courses (126 hours)


Classroom, Online | Learn more


Complete in 8 months, or up to 3 years

Digital media marketing is the use of digital channels, like social media, to strategically advertise and communicate with target audiences. It includes many stages, from strategy and content creation to delivery, performance monitoring and reporting.

Our innovative Digital Media Marketing Certificate teaches you current, in-demand marketing skills for the online world. In eight courses created and led by industry experts, you gain the tools, tactics and strategies to reach your target audience, and meet marketing goals through digital and social media channels. The program also covers general communications principles and practices, including how to manage crises.

Learn how to develop a strong, effective and clearly defined brand so your business stands out in a competitive marketplace. Create, adapt and curate compelling content that effectively tells your story. Strategically engage target audiences on your website and social media platforms such as Facebook, Instagram, Twitter and YouTube.

Through these online courses, you gain valuable skills, including how to supplement organic digital marketing efforts with paid social media and Google ad campaigns. Hands-on learning means you can enhance your organization’s website to improve search results via search engine optimization (SEO). Learn to measure digital marketing and communication performance using important digital media metrics and key performance indicators that show — or improve — a return on investment.


Highlights and benefits

Earn a recognized credential | Enhance your career prospects

Become career-ready | Prepare for a career as a digital media strategist, coordinator or manager

Real-world knowledge | Learn from experienced industry professionals

Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere


Interested in marketing?

Digital media marketing professionals need to understand how to use social and digital media to meet broader marketing goals. Consider our Marketing and Strategic Communications Extension Certificate to gain the knowledge, skills, tools and techniques to market effectively.

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Course schedule by semester

(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
Social Media Strategies and Crisis Communication ON ON  
Search Engine Marketing (SEM) ON CL ON
Social Media Strategy CL ON ON
Advertising on Social Media ON CL  
Digital Marketing Measurement CL   ON
Content Marketing Strategy CL ON ON
20003 Word-of-Mouth Marketing (WOMM)   CL ON
Brand Strategy CL ON  



BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum

This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.



Additional Details

Funding opportunities

This program qualifies for the Canada-Alberta Job Grant and other funding opportunities. Learn more.

Connect with us

Have a question about our programs or need help with course registration? Call or email us:

403.440.6875 or 1.866.775.2673



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