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A digital marketer works on her mobile device

 

Format

8 required courses (126 hours)

Delivery

Classroom, Online | Learn more

Duration

Complete in 8 months, or up to 3 years

Cost

Courses start at $449

Digital media marketing is the use of digital channels, like social media, to strategically advertise and communicate with target audiences. It includes many stages, from strategy and content creation to delivery, performance monitoring and reporting.

Our innovative Digital Media Marketing Certificate teaches you current, in-demand marketing skills for the online world. In eight courses created and led by industry experts, you gain the tools, tactics and strategies to reach your target audience, and meet marketing goals through digital and social media channels. The program also covers general communications principles and practices, including how to manage crises.

Learn how to develop a strong, effective and clearly defined brand so your business stands out in a competitive marketplace. Create, adapt and curate compelling content that effectively tells your story. Strategically engage target audiences on your website and social media platforms such as Facebook, Instagram, Twitter and YouTube.

Through these online courses, you gain valuable skills, including how to supplement organic digital marketing efforts with paid social media and Google ad campaigns. Hands-on learning means you can enhance your organization’s website to improve search results via search engine optimization (SEO). Learn to measure digital marketing and communication performance using important digital media metrics and key performance indicators that show — or improve — a return on investment.

 

Highlights and benefits

Earn a recognized credential | Enhance your career prospects

Become career-ready | Prepare for a career as a digital media strategist, coordinator or manager

Real-world knowledge | Learn from experienced industry professionals

Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere

 

Course schedule by semester

  Fall
(Sept. - Dec.)
Winter
(Jan. - April)
Spring/Summer
(May - Aug.)
Social Media Strategy
Search Engine Marketing (SEM)
Content Marketing Strategy
Digital Marketing Measurement
Advertising on Social Media  
Word-of-Mouth Marketing (WOMM)  
Social Media Strategies and Crisis Communication
Brand Strategy

This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.

 

 

Additional Details

Funding opportunities

This program qualifies for the Canada-Alberta Job Grant and other funding opportunities. Learn more.

Connect with us

Have a question about our programs or need help with course registration? Call or email us:

403.440.6875 or 1.866.775.2673
conted@mtroyal.ca

               

 

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