Format
5 required courses (75 hours)
Delivery
Online | Learn more
Duration
Complete in 4 months or up to 3 years
Marketing and communications drive brand awareness and business growth by effectively connecting organizations with customers.
Harness social media for business growth, develop strong brand positioning, create engaging content and leverage word-of-mouth marketing to build customer trust. Courses also cover key marketing principles, customer experience strategies and crisis management techniques to navigate today’s evolving landscape.
Develop the ability to build a strong brand presence, optimize customer experiences and craft impactful marketing strategies across multiple channels, including print, web and email.
Highlights and benefits
Earn a digital badge | For each course completed, earn a digital badge through MyCreds™ to verify your demonstrated knowledge and skills in digital marketing.
Become career-ready | Prepare for a career as a marketing and communications coordinator, strategist or manager
Real-world knowledge | Learn from experienced industry professionals
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Interested in digital marketing?
Expand your expertise with our Digital Marketing Extension Certificate, designed to equip you with the knowledge, skills and tools to build brand awareness, drive sales and measure success in today's competitive online landscape.
View courses
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| Introduction to Social Media | ON | ON | ON |
| Introduction to Marketing | ON | ON | ON |
| Brand Strategy | ON | ON | ON |
| Word of Mouth Marketing (WOMM) | ON | ON | ON |
| Content Marketing | ON | ON | ON |
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Program questions?