Format
5 required courses (75 hours)
Delivery
Online | Learn more
Duration
Complete in 4 months or up to 3 years
Digital marketing is the key to reaching and engaging audiences in a competitive online landscape, helping organizations build brand awareness, drive sales and measure success.
Harness the power of digital and social media to grow your brand, engage audiences and drive business success. This comprehensive program equips you with in-demand skills to create compelling content, implement targeted marketing strategies and optimize online performance.
Craft and curate engaging content, launch effective social media and paid advertising campaigns and improve visibility through search engine optimization (SEO). Gain hands-on experience with marketing analytics, audience profiling and campaign measurement to maximize your impact.
Whether you’re a business owner, marketing professional or aspiring digital strategist, this program provides the expertise to enhance your online presence and achieve measurable success.
Highlights and benefits
Earn a digital badge | For each course completed, earn a digital badge through MyCreds™ to verify your demonstrated knowledge and skills in digital marketing.
Become career-ready | Prepare for a career as a digital media strategist, coordinator or manager
Real-world knowledge | Learn from experienced industry professionals
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Interested in marketing and communications?
Expand your expertise with our Marketing and Communications Extension Certificate, designed to equip you with the knowledge, skills, and tools to create impactful marketing campaigns and drive business success.
View courses
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| SEO Marketing | ON | ON | |
| Social Media Strategy | ON | ON | ON |
| Advertising on Social Media | ON | ON | |
| Marketing Analytics | ON | ON | ON |
| Content Marketing | ON | ON |
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Program questions?