Marketing and Communication General Interest Courses
Delivery
Online | Learn more
Questions?
Marketing and communications are essential for building brand awareness, engaging audiences and driving business growth.
Enhance your marketing expertise and drive business success with our Marketing and Communications courses. Learn to harness digital marketing research techniques to analyze consumer trends, optimize campaigns and make data-driven decisions. Master integrated marketing communications (IMC) to create cohesive, multi-channel strategies that amplify brand impact. Build skills in AI and digital marketing to create content, scale and automate campaigns, and make smarter marketing decisions using artificial intelligence tools.
Whether refining research skills, improving communication strategies, or aligning marketing efforts with business objectives, these courses provide practical tools to boost your career. Gain hands-on experience with real-world applications, build strategic plans and develop insights that improve marketing performance—equipping you to thrive in today’s competitive business landscape.
Highlights and benefits
Earn a digital badge | For each course completed, earn a digital badge through MyCreds™ to verify your demonstrated knowledge and skills in digital marketing.
Real-world knowledge — Learn from experienced industry professionals
Enhance your life — Develop your personal and professional skills
Online delivery — Enjoy the flexibility of online learning and complete this program from anywhere
Interested in marketing and communications?
Expand your expertise with one of our Marketing and Communications programs, designed to equip you with the knowledge, skills and tools to create meaningful impact in your career.
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| Integrated Marketing Communications | ON | ON | |
| Digital Marketing Research | ON | ON | |
| AI and Digital Marketing | ON | ON | ON |
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Frequently asked questions
Who are these courses intended for?
The XMKT 10004 AI and Digital Marketing is ideal for digital marketers, content creators, and marketing professionals who want to enhance their campaigns using AI-driven tools and automation. It’s especially valuable for those looking to stay current with emerging technologies in digital marketing while understanding the ethical considerations involved.
The XMKT 20002 Digital Marketing Research course is ideal for marketing professionals, analysts, and business owners who want to make more data-driven marketing decisions. It's especially useful for those looking to understand consumer behaviour, conduct competitive analysis, and apply research insights to support strategic marketing goals.
The XMKT 20004 Integrated Marketing Communications (IMC) course is ideal for marketing and communications professionals who want to develop cohesive, multi-channel campaigns that align messaging and branding across platforms. It’s especially useful for those involved in campaign planning, brand communication, or strategic marketing in either large or small organizations.
What type of career options are available if I complete these courses?
After taking the XMKT 10004 AI and Digital Marketing course, potential roles include AI marketing analyst, digital marketing specialist and marketing automation specialist.
After taking the XMKT 20002 Digital Marketing Research course, potential roles include digital marketing analyst, market research coordinator, brand strategist, customer insights specialist and SEO/keyword research specialist.
After taking the XMKT 20004 Integrated Marketing Communications (IMC) course, potential roles include integrated marketing coordinator, communications strategist , brand manager, and marketing campaign manager.
Note: additional education and training may be required for some positions.
Are there any opportunities for digital badges in this program?
Yes, students who complete the XMKT 10004 AI and Digital Marketing, XMKT 20002 Digital Marketing Research or XMKT 20004 Integrated Marketing Communications (IMC) courses are eligible to receive a digital badge.
Do I have to take the courses in order?
No, each course is designed to stand alone.
How will I be graded in each course?
Each course has several graded assignments. These assignments vary per course; however, they are all designed to assess the outcomes of each course. These assessments include, but are not limited to, discussion board posts, short answers and quizzes.
How many hours am I expected to work on each course?
You should plan to access your D2L course site at least 3 times per week. Depending on the course, you can expect to spend approximately 6 hours per week reading material, completing learning activities or assignments, and attending Google Meet sessions.
Is attendance required for Google Meet sessions?
No, these sessions are not mandatory, but they are recommended. Attending Google Meet sessions allows you to get to know your instructor and classmates and provides you with the opportunity to ask questions about content, assignments or due dates.
How many courses can I take at a time?
You can take as many courses as your schedule will allow. There are no restrictions on the number of courses you can take at one time.
Will I get a job once I'm done the certificate?
While having a professional certificate will certainly put you in a favourable position when looking for employment, there are many factors to consider for each individual that it would be impossible to pre-determine your employment success. Our graduate statistics have shown that a significant percentage of past students have experienced a measurable increase in salary, responsibility, and/or activity after completing our programs.
Will Mount Royal help me locate career opportunities?
No, Mount Royal does not have a system in place to assist students with career opportunities upon completion of our certificate. However, there are periodic job postings advertised on our website.
Additional information
Refer to CE Student Information for more information.