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Course description

Build your brand and enhance results by unifying your communications. 
Leverage the key components of integrated marketing communications (IMC) to research, plan, organize, budget, manage and evaluate your communications across all channels. 
Use communication tools to develop an IMC plan on any budget.

Course outline

 

Learner outcomes

Upon completion of this course, students will be able to

  • examine the advantages of Integrated Marketing Communications (IMC) compared to traditional marketing.
  • analyze the key components of a strategic communications plan.
  • identify appropriate tools and channels to support an integrated marketing strategy.
  • develop an integrated marketing communications plan.
  • determine metrics to gauge success.

Notes

MRU micro credential logo

Digital Badge

Students who successfully complete this course earn a digital badge through MyCreds™. Digital badges verify your demonstrated knowledge and skills in integrated marketing communications. Learn more about this badge.

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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly. 

  • New spring and summer schedules can be viewed starting the first Monday in March. 
  • New winter schedules can be viewed starting the first Monday in November.
  • New fall schedules can be viewed starting the first Monday in June.

Check back later or select the “Request Information” button below to be notified when registration is available.

This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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