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Course description

Build smart digital marketing campaigns based on industry, competitor and audience data using artificial intelligence tools to elevate the reputation and sales of your business. You will utilize AI to create content, scale and optimize campaigns, and automate tasks.

Learner outcomes

Upon completion of this course, learners will be able to

  • explain the pros and cons of using AI for digital marketing initiatives.  
  • demonstrate how AI can be incorporated into digital and social media marketing. 
  • use AI to create digital and social media marketing assets that align with sales and marketing goals. 
  • choose appropriate AI tools for specific marketing needs.  
  • explain ethical and legal risks that come with using AI in marketing.

Notes

MRU micro credential AI and Digital Marketing logo

Digital Badge

Students who successfully complete this course earn a digital badge through MyCreds™. Digital badges verify your demonstrated knowledge and skills in AI and digital marketing. Learn more about this badge.

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Thank you for your interest in our programming. There are no sections of this course currently scheduled; however, we update our schedules regularly. 

  • New spring and summer schedules can be viewed starting the first Monday in March. 
  • New winter schedules can be viewed starting the first Monday in November.
  • New fall schedules can be viewed starting the first Monday in June.

Check back later or select the “Request Information” button below to be notified when registration is available.

This course is not currently open for registration. If you have any questions, please contact us at ceregservices@mtroyal.ca.
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