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Course description

Learn about the methods, tools and techniques used to evaluate and measure the impact of public relations programs on achieving business and organizational goals. You will examine the application of analytics and the use of big data and artificial intelligence for public relations, as well as critical thinking for measurement and evaluation.
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Section title
Communication Research, Evaluation and Analytics
Type
ON - Online
Days
F
Time
9:00AM to 5:00PM
Dates
Mar 03, 2023
Type
ON - Online
Days
Sa
Time
9:00AM to 5:00PM
Dates
Mar 04, 2023 to Mar 11, 2023
Schedule and Location
Contact Hours
21.0
Delivery options
Online  
Course Fee(s)
TXPR non-credit $459.00
Drop Request Deadline
Feb 27, 2023
Transfer Request Deadline
Feb 27, 2023
Section Notes

This course is synchronous, conducted in a virtual classroom. Requirements: laptop/desktop computer, stable Internet connection, camera, microphone.  

Review your Student Information site for required course information: mru.ca/cestudent. 
For questions about your course, please contact: cebusiness@mtroyal.ca or 403.440.6861/1.888.392.3655 (toll-free).  
Course materials available 3 days prior to the course start date. Your instructor will be available on the course start date.

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