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Marketing professionals discuss a campaign strategy



7 required courses (102 hours)


Classroom, Online | Learn more


Complete in 8 months, or up to 3 years

Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.

Gain practical, hands-on exposure to the latest marketing and communication strategies. Dive into tactics and best practices in the marketing field, including word of mouth marketing, social media, content marketing and integrated marketing communications. Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic communication plans and marketing decisions.

Learn contemporary marketing and strategic communication fundamentals by examining key principles and concepts. Gain an understanding of emerging tools and trends while exploring the role of today's marketing professional. Experience practical learning in digital marketing research, including online research methods and tools for gathering and analyzing data, keyword search, customer profiling and database research.

Using case studies and practical real-world exercises, examine characteristics of great brands, and learn to design and execute a brand strategy and reach communication goals. Develop a strategic content marketing strategy and create effective content for target audiences via various channels, including print and web, infographics, and e-mail.


Highlights and benefits

Earn a recognized credential | Enhance your career prospects

Become career-ready | Prepare for a career as a marketing strategist, coordinator or manager

Real-world knowledge | Learn from experienced industry professionals

Enhance your life | Develop your personal and professional skills

Blue Seal eligible | Apply for the Achievement in Business Competencies (Blue Seal) Certificate , which helps Alberta tradespeople demonstrate their business aptitude

Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere


Interested in digital media marketing?

Marketing and communications professionals have to use digital media marketing knowledge to meet marketing and business goals. Consider our Digital Media Marketing Extension Certificate to gain the skills, tools and techniques to use digital media effectively.

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Course schedule by semester

(Sept. - Dec.)
(Jan. - April)
(May - Aug.)
Foundations of Social Media for Business CL ON ON
Marketing and Strategic Communications CL ON  
Brand Strategy CL ON  
Integrated Marketing and Communications   CL ON
Word of Mouth Marketing   CL ON
Digital Marketing Research   CL ON
Content Marketing Strategy CL   ON



BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum

This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.



Additional Details

Funding opportunities

This program qualifies for the Canada-Alberta Job Grant and other funding opportunities. Learn more.

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Have a question about our programs or need help with course registration? Call or email us:

403.440.6875 or 1.866.775.2673



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