Format
7 required courses (102 hours)
Delivery
Online | Learn more
Duration
Complete in 8 months, or up to 3 years
Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
Gain practical, hands-on exposure to the latest marketing and communication strategies. Dive into tactics and best practices in the marketing field, including word of mouth marketing, social media, content marketing and integrated marketing communications. Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic communication plans and marketing decisions.
Learn contemporary marketing and strategic communication fundamentals by examining key principles and concepts. Gain an understanding of emerging tools and trends while exploring the role of today's marketing professional. Experience practical learning in digital marketing research, including online research methods and tools for gathering and analyzing data, keyword search, customer profiling and database research.
Using case studies and practical real-world exercises, examine characteristics of great brands, and learn to design and execute a brand strategy and reach communication goals. Develop a strategic content marketing strategy and create effective content for target audiences via various channels, including print and web, infographics, and e-mail.
Highlights and benefits
Earn a recognized credential | Enhance your career prospects
Become career-ready | Prepare for a career as a marketing strategist, coordinator or manager
Real-world knowledge | Learn from experienced industry professionals
Enhance your life | Develop your personal and professional skills
Blue Seal eligible | Apply for the Achievement in Business Competencies (Blue Seal) Certificate , which helps Alberta tradespeople demonstrate their business aptitude
Online delivery | Enjoy the flexibility of online learning and complete this program from anywhere
Interested in digital media marketing?
Marketing and communications professionals have to use digital media marketing knowledge to meet marketing and business goals. Consider our Digital Media Marketing Extension Certificate to gain the skills, tools and techniques to use digital media effectively.
View courses
Course schedule
Course schedule by semester
| Fall (Sept. - Dec.) |
Winter (Jan. - April) |
Spring/Summer (May - Aug.) |
|
|---|---|---|---|
| Foundations of Social Media for Business | ON | ON | ON |
| Marketing and Strategic Communications | ON | ON | |
| Brand Strategy | ON | ON | |
| Integrated Marketing and Communications | ON | ON | |
| Word of Mouth Marketing | ON | ON | |
| Digital Marketing Research | ON | ON | |
| Content Marketing Strategy | ON | ON |
Legend
BL: Blended (Online & Classroom)
CL: Classroom
FT: Fast Track
ON: Online
IDS: Independent Study
P: Practicum
This schedule is subject to change. Courses start on various dates within each semester. Fall schedule and registration is available in June; Winter schedule and registration is available in November; and Spring/Summer schedule and registration is available in March.
Program questions?
